Blog Post:
Periods – a natural and normal part of life for half of the world’s population, yet still shrouded in shame and stigma. For centuries, women have been made to feel embarrassed and even dirty for experiencing a natural bodily function. However, thanks to the rise of social media, period shaming is being challenged and replaced with period empowerment. From breaking taboos to advocating for menstrual equality, social media has played a significant role in changing cycle trends and perceptions about periods.
The Power of Hashtags
Hashtags, a simple yet powerful tool on social media, have been instrumental in starting conversations and breaking the silence around periods. With the rise of hashtags such as #PeriodPositive, #PeriodPride, and #FreePeriods, women have been able to openly share their experiences and break the taboo surrounding periods. These hashtags have also provided a platform for period product companies and menstrual health organizations to raise awareness and advocate for menstrual equality.
One such example is the #FreePeriods movement, which was started by Amika George, a British student, in 2017. This hashtag campaign aimed to end period poverty in the UK and gained widespread attention, leading to the government providing free period products in all schools and colleges. This success would not have been possible without the power of social media and the support of thousands of individuals sharing their stories and demanding change.
Breaking Taboos and Challenging Stereotypes
Social media has also given individuals the freedom to openly talk about periods and challenge the age-old stereotypes associated with them. The rise of period-positive influencers and activists has helped to break the taboo and normalize conversations about menstruation. These individuals use their platforms to educate and empower others, proving that periods should not be something to be ashamed of.
Body-positive activist and artist, Rupi Kaur, made headlines in 2015 when her Instagram post featuring a photo of herself with menstrual blood stains was removed by the platform. This sparked a conversation about the censorship of periods on social media and led to a change in Instagram’s policy, allowing women to post about menstruation without fear of their content being removed. This incident also brought attention to period shaming and the importance of normalizing discussions about periods.

From Period Shaming to Period Empowerment: How Social Media is Changing Cycle Trends
In addition to challenging stereotypes, social media has also allowed for a more inclusive representation of periods. Transgender and non-binary individuals who menstruate have often been overlooked in discussions about periods, but social media has provided a space for their voices to be heard. In 2019, trans activist Cass Clemmer’s photo of themself with menstrual blood was featured on the cover of a leading period product brand’s packaging. This sparked a conversation about the inclusivity of periods and the importance of acknowledging that not all women menstruate, and not all who menstruate are women.
Period Products and Sustainability
The rise of social media has also brought attention to the negative impact of traditional period products on the environment. With influencers and activists sharing information about eco-friendly and sustainable period options, more and more people are making the switch to reusable products. This has not only helped to reduce waste but has also challenged the stigma and shame associated with periods.
Social media has also provided a platform for smaller, sustainable period product companies to gain visibility and compete with the big-name brands. This has resulted in more options for consumers and has forced traditional brands to rethink their packaging and materials to be more environmentally friendly.
Period Empowerment and Menstrual Equality
The combination of open conversations, challenging stereotypes, and advocating for sustainable options has resulted in a period empowerment movement that is gaining momentum. Social media has given individuals the power to speak out against period shaming and demand menstrual equality. This has led to changes in policies, more inclusive representation, and a shift in the way periods are perceived and discussed.
In 2019, Scotland became the first country in the world to make period products free for all, setting an example for other nations to follow. This historic decision was a result of years of campaigning and advocacy, with social media playing a significant role in raising awareness and mobilizing support.
Summary:
Social media has played a crucial role in changing cycle trends and breaking the taboo surrounding periods. With the power of hashtags, individuals have been able to start conversations, challenge stereotypes, and demand menstrual equality. The rise of period-positive influencers and activists has helped to normalize discussions about periods and provide a more inclusive representation. Social media has also brought attention to the negative impact of traditional period products on the environment, leading to a shift towards more sustainable options. This, combined with open conversations and advocacy, has resulted in a period empowerment movement that is gaining momentum and leading to real change in policies and perceptions about periods.





